John Smith’s Compeition: Design Published!

In an earlier post, I mentioned that John Smiths were in talks to publish my design along with the winners and I am happy to announce that they have!

My design is now being sold in John Smith’s stores across the UK. This news was of course great to hear considering how many other designs had entered this competition and mine had gone so far.




Research Methods: Dandy Goes Digital

With the deadline finished and over as promised I said I would upload the final animation for my design.

The process took longer than i intended but it was worth it for getting such good feedback from people.

Research Methods: Dandy goes digital

After Dandy-ing the app logos, i started working on a simple background where the logos would be in front of.
I thought it would be a good idea to make a collage of Dandy covers all scattered from different years.

When i told other people about this idea, they said it would be good to see something of the comics involved in the design. So with that in mind i started working on the background and it started to look really good. I was looking forward to start working on the animation since the background was finished and ready to go.

Dandy animation 2

After the success on the background design, i started thinking on how to make the animation, i thought it would be good to use a swipe technique to bring in each logo and have the animation looped again and again.

before starting my animation i started working on the tagline to use at the end of the animation. I wanted it to be in the same dandy theme and blend in well.

From researching the comics well, the main character that stood out for the brand is desperate dan, so i thought  of including the word ‘desperate’ in the tagline. It felt cheesy but it worked. After a bit of thought i had the chosen tagline i started working on: “are you desperate to download it?” since this worked on so many levels to approach people, i started making the design and working on the animation.

Research Methods: Dandy Goes Digital

Here i have started finishing the bus stop mock up and finishing the poster designs to be placed on them.
Overall they have turned out well and i am happy to be finished with the brief and also sad at the fact that uni is soon coming to an end.





Research Methods: Dandy Goes digital

Since i decided not to upload the animation just yet, i started working on the mock ups of how it would look introduced to the public.

billboard1 billboard2 billboard3 billboard4


The mock up designs worked well and showed them in a good way of how it would work, the next step was to show this design on a bus stop and change the design a bit.

Research Methods: Dandy Goes digital

I had finished my animation, i took a lot of time to do so because of other modules going on but it was finished. The swipe design had worked perfectly and i had received good feedback for where it would be placed. 

Unfotunately i cant post online just yet since i havent submitted yet and wouldn’t want it to be used by other people just yet, i will post as soon as the deadline approaches though

Competition Brief: John Smith’s Bookshop

Today was the day i went in to pick up my cheque for the competition brief.
It was a bit exciting to say the least since i had no idea what was going to be said about my design.

Upon my arrival the staff were waiting for me with an A3 copy of my design with the cheque and took a picture of me. After having a chat about the competition they told me they were in talks of selling my design along side the winners. I was a bit overwhelmed since i thought my design wouldn’t be used.


They all told me that they would’ve preferred my design to win, however they want to see if they can sell it in their shop and others. I was happy to hear the news that my work would be shown in the shops and that they were pleased with my design overall.

Competition Brief: John Smith’s Bookshop Results!

After a few weeks of waiting, i had received an email this morning notifying me that i had been picked as runner up for the competition! although my friends who had seen the design previously and gave me a lot of support and said i had a strong chance, i didnt believe i did!

I was unhappy to see that i didnt win the full prize, however i was really happy to see that my design had been recognised and i had the runner up prize of £250 to show for it!














Competition Brief: John Smith’s Bookshop

With the deadline approaching, i wanted to make sure that everything was perfect to the requirements they had asked for. I applied my design to a notebook template i found to see if it looked smart enough and it did. Once i had finished the rationale explaining my concept it was ready to send and all that was left was to do wait and hear back on how i did in the competition.

notebook copy

Competition Brief: John Smith’s Bookshop

As i mentioned in an earlier post, i was now ready to start applying the illustration i had made to my background. At first it took a bit of resizing and moving around before i was happy with the final position.










With the illustration in place, i played around with adding the same design on again but making it look like a shadow on the background. This outcome worked well and i decided to keep it in the design. Later i then noticed how plain the top looked and decided to add in some music notes to the background but make them faded with a low opacity so that were wouldn’t be too distracting with the main illustration.




January 2019
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