Research Methods: Dandy Goes Digital

With the deadline finished and over as promised I said I would upload the final animation for my design.

The process took longer than i intended but it was worth it for getting such good feedback from people.

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Research Methods: Dandy goes digital

After Dandy-ing the app logos, i started working on a simple background where the logos would be in front of.
I thought it would be a good idea to make a collage of Dandy covers all scattered from different years.

When i told other people about this idea, they said it would be good to see something of the comics involved in the design. So with that in mind i started working on the background and it started to look really good. I was looking forward to start working on the animation since the background was finished and ready to go.

Dandy animation 2

After the success on the background design, i started thinking on how to make the animation, i thought it would be good to use a swipe technique to bring in each logo and have the animation looped again and again.

before starting my animation i started working on the tagline to use at the end of the animation. I wanted it to be in the same dandy theme and blend in well.

From researching the comics well, the main character that stood out for the brand is desperate dan, so i thought  of including the word ‘desperate’ in the tagline. It felt cheesy but it worked. After a bit of thought i had the chosen tagline i started working on: “are you desperate to download it?” since this worked on so many levels to approach people, i started making the design and working on the animation.

Research Methods: Dandy Goes Digital

Here i have started finishing the bus stop mock up and finishing the poster designs to be placed on them.
Overall they have turned out well and i am happy to be finished with the brief and also sad at the fact that uni is soon coming to an end.

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desperateposter1

desperateposter2

desperateposter3

Research Methods: Dandy Goes digital

Since i decided not to upload the animation just yet, i started working on the mock ups of how it would look introduced to the public.

billboard1 billboard2 billboard3 billboard4

 

The mock up designs worked well and showed them in a good way of how it would work, the next step was to show this design on a bus stop and change the design a bit.

Research Methods: Dandy Goes digital

I had finished my animation, i took a lot of time to do so because of other modules going on but it was finished. The swipe design had worked perfectly and i had received good feedback for where it would be placed. 

Unfotunately i cant post online just yet since i havent submitted yet and wouldn’t want it to be used by other people just yet, i will post as soon as the deadline approaches though

Research Methods: Dandy Goes Digital

over the last few months i have been working on and off with the brief as other modules have been running at the same time.

After much planning and thinking, i decided to make my final design a short animation that would be shown to the public on billboards and bus stops.

To make this animation simple, i thought it would be good to make the app store logos more out there and bring attention to them public, as i test i ‘Dandy’ effected them to make them blend with the existing logo.

Dandy

Apple

Google Play

After getting good feedback from this idea, i decided to start working on a background to place these logos on and to start working on a tagline to engage the audience.

Research Methods: Dandy Goes Digital

As part of the Research Methods module, i have decided to take on the competition brief for the Dandy comics.
The intention of this competition is to design a method that will encourage people to download and subscribe to the Dandy’s comic app.

MONEY+dandyTHE BRIEF: On 3rd December this year Dandy is going digital in the form of an app – the content will be much
 more exciting and interactive with games, voices, sounds etc. It’s your job to decide how we get everyone talking about this and, ultimately, subscribing. 

THE MESSAGE: The Dandy comic is a British institution that’s been going for 75 years. In this time the circulation has gone from a peak of 2 million down to a paltry 8,000. The readership is mainly boys aged 7-10, but some girls read it too, as do older children. Also, we need to appeal to parents – many will have a warm glow when they hear the words ‘The Dandy’ and, more importantly, they’re the gatekeepers to the subscriptions.

OUTPUT: The budget for this is not big, so think of something that will punch well above its weight – the format is entirely up to you!

Since this brief is really wide open i had a few ideas on what I could do to make this work. One concept I am considering going forward with is to use is Interactive Advertising.

amnesty international it happensGet Them Off Your Dog

This advertising strategy I think will work well best in attracting people to the Dandy comics even a simple animation would work send the message since people will download and app thats in a trend.

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